Attention is the New Currency
In an economy defined by notifications, the ability to preserve "Flow State" is the ultimate competitive advantage. We analyse the cost of distraction and the neurochemistry of focus.
The Inflation of Distraction
Just as inflation devalues currency, information overload devalues attention. This section analyses the historical degradation of average attention spans on digital interfaces.
Data collected over two decades suggests a correlation between the rise of infinite-scroll interfaces ("Doomscrolling") and the fragmentation of cognitive continuity.
Key Insight
The "Goldfish Myth" (8s attention span) is debated, but the switching frequency between tasks has objectively increased by 300% since 2004.
Average Focus Duration (Seconds)
The Neurochemistry of the "Scroll"
Why is it hard to stop? The brain reacts differently to "Flow" (deep work) versus "Doomscrolling" (passive consumption). Understanding this chemical battle is key to regaining control.
Neurotransmitter Profiles
🧠 The Flow State
Characterised by Norepinephrine (focus) and Anandamide (novelty). High satisfaction, low anxiety.
- Time dilation (time flies)
- Loss of self-consciousness
- Peak cognitive performance
Calculate Your "Switching Cost"
Research shows it takes an average of 23 minutes and 15 seconds to get back on task after a meaningful interruption. Use the slider below to see how notifications impact an 8-hour workday.
*Calculation assumes a variable recovery period (15-23 mins) that degrades as fatigue sets in.
Visualising Your Work Day
Preserving the Flow State
Environmental Shielding
Physical barriers to digital entry.
Temporal Batching
Grouping distractions to protect core hours.
Dopamine Detox
Resetting the brain's reward baseline.